Why Fast Fashion Prints Look Like Kmart Kidswear For Adults

We’ve always been the crew who gave the finger to expectations.
Didn’t matter if it made sense. We wore what felt right.
Half the time it was to shock. The other half? It was art. It was instinct.
It was us carving our own lane away from the sheeple, loud and fast.

But somewhere between growing up and getting shit done, the world got quiet - and we started dressing like it.

(And if none of that makes sense, you’re probably already hovering over the close tab. Go on, it’s cool. You’ve just wandered into a corner of the internet that’s not for you. Back out.)

If you're still here, here's our take on it...

1. We Used to Wear Identity. Now People Wear Avocados.

There was a time your tee spoke before you did.
It said what you stood for, what you loved, and what you’d fight for.
It was music, mayhem, your crew, your code - all printed across your chest.

Now?
You get an egg on toast with a slogan like “hangry”
Or a sad-looking cactus that says “Don’t touch me”
That’s not graphic design.

☠️ That’s alt culture decay in cotton form.

We went from DIY art on skate decks and band flyers…
to banana memes slapped on cheap cotton, made to be worn once and binned.
Sale target achieved.
Congrats, Regional Corporate Manager of Mass Identity - your bonus is in the mail.

2. Fast Fashion Mass-Produces Personality

Fast fashion doesn’t create clothes. It creates sheeple.
It’s not built for you to live in- it’s built for landfill and fast sales.

Tees aren’t designed.

They’re scraped from stock sites and slapped on with cheap Direct To Garment printing. (You can read more about that mess in this article.)

A stock image here. A font that "pops" there.

Something just “quirky” enough to make you think it’s personality.

It’s not. It’s permission-seeking merch for the bland.

3. Kmart Wall Art, Now in Tee Form

You’ve seen it.
“Live Laugh Latte” in a nice script font.
A leafy monstera. Maybe some beige brush strokes.

Cool. Now it’s on a tee.
Same energy. Same emptiness.

It’s not worn to stand out.
It’s worn to blend into an influencer-shaped template of "casual vibes."
No soul. No statement. No grit.

4. Our Prints Come from Fire. Theirs Come from Fkn Pinterest.

Most of those soulless “graphic tees”?
Sourced from Canva, built from moodboards, birthed in a group chat of first day junior graphic designers in a corporation.

That’s not rebellion. That’s homework.
That’s “what’s trending this week?” copy-pasted onto a blank.

We design from the gut.
If you were raised on Megadeth, nu-metal, skate vids and X Games - we’re speaking your language.

Our prints come from that edge.
The one where skulls, engines, and fire said more about you than stitched varsity fonts and avocados ever could.

We don't do safe visuals. We do visual impact.

Because the real ones? They still want tees that hit like truth. Not tea towels.

5. We Didn’t Just Lose Style. We Lost Ourselves.

Back in our teens and early 20s, we didn’t filter.
We flamed.
We were noise. We had guts. We had opinions that didn’t fit.
And we thrived on it.

And we wore things that felt like that.
And it felt good.

Then the world told us to grow up.
To tone it down.
To wear “nice” shirts with safe fonts and forget who we are.
Join the flock of conformist, well-behaved adults.
Don’t question - just follow the well-laid-out path.

And just when we were done with playing safe and pretend, ready to live how we want, the shelves were stacked with nothing we’d hoped to see.
Because the brands that got us were gone.
And the ones left didn’t give a shit about anything but moving product.

We didn’t stop wanting to be ourselves.
We just stopped finding anything that was that.

That ends now.

6. Omenz Prints Don’t Apologise

We’re not here to follow trends. We’re here to torch them.
Our tees don’t ask for permission. They exist because they have to.
You feel it or you don’t. And if you don’t. This was never made for you. Kinda weird you've read this far. 

But if your old fire’s still burning.
If your closet feels like it’s missing something real.
If you're done wearing wall art and ready to wear identity again.

💀 Welcome back.

👉 Shop Story-Driven Graphic Tees That Still Mean Something